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Employers

Employers

The first day of BHA 2019 – Wednesday, April 10 – is open to employers only and includes benchmarking, workshop and general sessions for corporate HR and benefits professionals to engage in peer-to-peer sharing and learning. The sessions will focus on employee engagement health benefits communications topics and are exclusively designed for, and limited to, internal-facing HR and benefits representative. A limited number of health industry experts will also be present to provide their expertise.

The employer-only day offers:

  • Interactive benchmarking on trending topics for employers to test ideas, share tactics, and leverage solutions in small group settings.
  • Hands-on workshops offering practical guidance on implementing communication strategies and innovative employee engagement programs across a diverse range of work environments.
  • A keynote address delivering inspiration and new perspectives from an expert who draws from creative marketing, behavioral economics, social sciences and creative arts principles to optimize communication strategy.
  • Ample networking time with peers from other large companies.
Benchmarking

Day one topics will address a host of challenges that benefit communicators grapple with every day and will focus on:

  • Transitioning from traditional benefit communications to consumer communications and getting your company’s legal team onboard with the change,
  • Pushing the envelope on creative messaging in ways that inspire employees to sit up and take notice,
  • Reaching beyond your employees to engage spouses and dependents at home,
  • Streamlining messaging strategy through effective vender data sharing,
  • Effective framing of novel, difficult or not so popular messages,
  • Learning from past communication blunders,

And so much more!

 

BHA 2018 ATTENDEES SAID:

“Loved the format of the employer only sessions, allowing interchanging ideas in a small setting.”

“This was my first conference and it was a great experience! Would love to attend annually. Very great information and the opportunity to interact with other employers were helpful.”

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