The first day of BHA 2019 – Wednesday, April 10 – is open to employers only and includes benchmarking, workshop and general sessions for corporate HR and benefits professionals to engage in peer-to-peer sharing and learning. The sessions will focus on employee engagement health benefits communications topics and are exclusively designed for, and limited to, internal-facing HR and benefits representative. A limited number of health industry experts will also be present to provide their expertise.
The employer-only day offers:
- Interactive benchmarking on trending topics for employers to test ideas, share tactics, and leverage solutions in small group settings.
- Hands-on workshops offering practical guidance on implementing communication strategies and innovative employee engagement programs across a diverse range of work environments.
- A keynote address delivering inspiration and new perspectives from an expert who draws from creative marketing, behavioral economics, social sciences and creative arts principles to optimize communication strategy.
- Ample networking time with peers from other large companies.
Day one topics will address a host of challenges that benefit communicators grapple with every day and will focus on:
- Transitioning from traditional benefit communications to consumer communications and getting your company’s legal team onboard with the change,
- Pushing the envelope on creative messaging in ways that inspire employees to sit up and take notice,
- Reaching beyond your employees to engage spouses and dependents at home,
- Streamlining messaging strategy through effective vender data sharing,
- Effective framing of novel, difficult or not so popular messages,
- Learning from past communication blunders,
And so much more!
BHA 2018 ATTENDEES SAID:
“Loved the format of the employer only sessions, allowing interchanging ideas in a small setting.”
“This was my first conference and it was a great experience! Would love to attend annually. Very great information and the opportunity to interact with other employers were helpful.”