Click on the links below to go directly to that day's agenda
|9:00 a.m. - 3:00 p.m.||
Employer Day on Communications and Engagement(Open to Employers Only)
|10:00 a.m. - 10:05 a.m.||
Employer Day WelcomeBrian Marcotte, President and CEO, National Business Group on Health
Opening comments on the employer day from the leader of the National Business Group on Health.
|10:05 a.m. - 11:05 a.m.||
Employer Day Opening Address:
Applying Marketing Principles to Your Health and Benefits Engagement StrategyDavid Rook, Chief Marketing Officer, JP Griffin Group
Just as consumers are integral to the vitality of your business, so are your employees – your consumers of health and benefits! Marketing your health program offerings to your internal workforce and their dependents has become just as important as marketing your product or service to customers on the outside. Up the ante on your health and benefits engagement strategy by leveraging creative marketing principles that pull from behavioral economics, social sciences and the creative arts. Hear from an expert who focuses on remarkably innovative and strategically sound approaches to the mundane and learn how to drive desired outcomes through more influential messaging.
|11:15 a.m. - 12:15 p.m.||
Breakout Session 1(Choose one below. Benchmarking is interactive peer-to-peer sharing; workshops are practical learning sessions.)
|12:15 p.m. - 1:20 p.m.||
Networking Lunch and Employer Brainstorming
Join your benefits and health communication peers for a healthy lunch.
|1:20 p.m. - 1:30 p.m.||
Walk around the conference hall or go outside to get some fresh air.
|1:30 p.m. - 2:30 p.m.||
Breakout Session 2(Choose one below. Benchmarking is interactive peer-to-peer sharing; workshops are practical learning sessions.)
|2:40 p.m. - 3:40 p.m.||
Breakout Session 3(Choose one below. Benchmarking is interactive peer-to-peer sharing; workshops are practical learning sessions.)
|3:45 p.m. - 4:30 p.m.||
Closing Employer Panel
Reshaping Communication Strategy to Meet Your Business Needs: Employer Success Stories
In this Day 1 closing panel, employers will share how they’ve stepped up their communication game to achieve measurable results in the face of an ever-evolving health care and business strategy.
The Employer Day has set the stage for the full Business Health Agenda that lies ahead. After listening to a brief summary of the day’s events, you’ll be free to head to a cocktail reception with your peers.
|4:45 p.m. - 5:30 p.m.||
Employer Only Networking Reception
Have a glass of wine and other refreshments as you recap the day with your colleagues and compare notes about day-to-day life as a benefit communicator.
|3:00 p.m. - 6:00 p.m.||
BHA Conference Registration(Open to All Attendees)
|5:30 p.m. - 6:15 p.m.||
BHA Welcome Reception(Open to All Attendees)
|6:15 p.m. - 7:00 p.m.||
|6:45 p.m. - 7:00 p.m.||
The Business Group’s CEO and Chair of the Board launch the conference with thoughts and suggestions on how you can make the most of your time in Washington, DC.
|7:15 p.m. - 8:15 p.m.||
Opening Headliner Address
Radical change is coming to health care, with innovators from the outside leading the way. Find out more about how disruption from outside is transforming the industry.
|8:15 p.m. - 9:15 p.m.||
After-Dinner Reception and Networking Bar
After-dinner cocktails, coffee and dessert are provided.
|6:00 am - 7:00 a.m.||
DC 5K Run/Walk
Meet fellow conference attendees and Business Group staff for a guided walking/jogging tour of Washington. All paces welcome.
|7:30 am - 6:00 p.m.||
|7:30 am - 8:00 a.m.||
|8:00 a.m. - 9:00 a.m.||
Plenary Session 1
Health Beyond the Workplace: Using Social Determinants of Health to inform Your Benefit Strategy
The CDC’s Healthy People 2020 highlights how social determinants, such as the quality of neighborhoods and access to healthy foods, can affect people’s health. Considering that these factors contribute as much as 40% to an individual’s overall health, employers need to understand their impact on the workplace. Join the experts in addressing social environment determinants of health and hear from representatives from two leading health care systems on how addressing these issues led to effective solutions.
|9:15 a.m. - 10:15 a.m.||
Washington Headliner: An Insider View on Current Health Care Policy Priorities
|10:15 a.m. - 10:30 a.m.||
|10:30 a.m. - 11:45 a.m.||
Breakout Session 4
|11:45 a.m. - 12:45 p.m.||
Conference Luncheon and Awards Presentation
16th Annual Helen Darling Award for Excellence and Innovation in Value Purchasing
Innovation in Advancing Health Equity Award
Enjoy a healthy, 3-course lunch with colleagues, while honoring the recipient of the Business Group’s prestigious award on innovation in value purchasing.
|1:00 p.m. - 2:00 p.m.||
Breakout Session 5
|2:15 p.m. - 3:15 p.m.||
Breakout Session 6
|3:15 p.m. - 3:30 p.m.||
It’s time to take a stroll around the conference hall or take a brisk walk. Healthy snacks will be provided to keep you going for the rest of the day.
|3:30 p.m. - 4:30 p.m.||
Plenary Session 2
What Can You Expect from Industry Consolidation?
Scale for the sake of scale will only lead to greater health care costs. Scale that is leveraged to transform how health care is delivered and paid for has the potential to improve the Triple Aim. Wall Street Journal reporter Anna Wilde Mathews will facilitate a far-reaching discussion about corporate and provider mergers. What new opportunities will they create? What’s the downside? What’s the impact on employers? Will providers be helped or hurt? Broaden your knowledge base by participating in this session that focuses on new developments rapidly transforming the health care landscape.
|4:45 p.m. - 5:30 p.m.||
Creating Hope and Humanity in Healthcare
Innovating better health care experiences for individuals and their families should start with a deep understanding of their needs. Our industry has the privilege of playing a role in a person’s health journey, from birth to completion of life. Being at the tipping point for change, we have the opportunity to put the focus back on those we serve. This keynote will help bring the voice of the individual into the conversation, and focus on how we can do better to meet their evolving needs.
|6:00 p.m. - 7:15 p.m.||
As the conference winds down its second day, join fellow HR, benefits and health care professionals in conversation over cocktails and small plates.
|6:30 a.m. - 7:15 a.m.||
Get a workout in before the weekend begins! Attend a fast-paced, music-fueled, group-based workout.
|7:30 a.m. - 10:00 a.m.||
|7:30 a.m. - 8:00 a.m.||
|8:00 a.m. - 9:00 a.m.||
Breakout Session 7
|9:05 a.m. - 10:05 a.m.||
Plenary Session 3
Meet the Consumer of the Future and the Technology that will Empower Her
What will the consumer of the future expect? How will technology evolve to meet those demands? Learn about the consumer of the future and about the unlimited potential of AI, blockchain and mega data to improve personal health and change how health care is delivered. Hear industry experts discuss practical applications of technology and machine learning—and how these innovations can make a difference and meet the needs of the “on demand” consumer.
|10:05 a.m. - 10:20 a.m.||
Take a break and get ready for our final sessions!
|10:20 a.m. - 11:10 a.m.||
A Conversation about the Economic Big Picture of Health Care Transformation
Are we heading toward a financial cliff? Health care costs fueled by clinical innovation, price increases and an aging population are escalating at an unsustainable rate. Hear two experts, representing both sides of the political spectrum, talk about the systemic solutions that can help avert a looming health care financial crisis.
|11:15 a.m. - 12:25 p.m.||
Is There an Avatar in the House? Changing the DNA of Health Care in the Age of AI
Join us for this exciting closing session and feel optimistic about health care once again! One of the most influential health care leaders of today will help synthesize what we’ve learned and provide his vision of the future. Dr. Klasko will suggest sensible and apolitical solutions for reshaping the industry and share practical tips on how we can all be part of this transformational journey.
|12:25 p.m. - 12:30 p.m.||
Hear the Business Group’s CEO summarize the most compelling elements of the conference and provide a list of the challenges employers will continue to face in the turbulent health care arena.
Grab a quick lunch on your way out and feel free to lounge around while you wait for your flight.