Business Health Agenda
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Thank you for attending Business Health Agenda 2018!

The presentations which were approved for distribution are available below. They are available for viewing by NBGH members only.


Wednesday, April 18 Employers-Only Presentations

Employer Day Opening Address: Who am I? How Tapping into Identity and Beliefs Creates Sustainable Behavior Change
Troy H. Campbell, Ph.D, Marketing, Assistant Professor, University of Oregon, Business
(Slides and Companion Piece)

1A Benchmarking: Turning Employees into Better Health Care Shoppers

1B Benchmarking: The Dos and Don’ts of Point Solution Communications

1C Benchmarking: Improving Health and Benefits Literacy

1D Workshop: Reducing Workplace Mental Health Stigma: 4 Steps to Creating a Culture-Changing Campaign

2A Benchmarking: New and Improved Open Enrollment Communication Tactics

2B Benchmarking: Using Mobile Apps to Communicate Programs and Benefits

2C Benchmarking: Steering Employees to the Highest Quality Sites of Care

2D Workshop: Personalizing Benefit Communications to Increase Employee Engagement

3A Benchmarking: Communicating Benefit Changes: What Works and What Doesn’t

3B Benchmarking: Using Digital Engagement Platforms in a Communication Strategy

3C Benchmarking: Using Benefit Communications to Drive a Culture of Well-being

3D Workshop: Secrets to Communicating High Value Care for Best Engagement

Closing Employer Panel: Building an Exceptional Benefits Experience
Julie Cameron, Sr. Director, US Benefits, Comcast Corporation
Vicki Giurato, Director of Health & Welfare Benefit Strategy, United Airlines
Theresa Monti, Vice President, Total Rewards, The Kroger Co. (facilitator)


Wednesday, April 18 – Opening Headliner Address

Opening Headliner Address: The Amazon Way: How To Infuse Innovation Into Your Organization
Paul Misener, VP, Global Innovation Policy and Communications, Amazon


Thursday, April 19 Presentations

Plenary Session 1: Leading Trends from National Business Group on Health Surveys
Alisa Ray, Vice President, Benchmarking & Analysis, National Business Group on Health
Ray Baumruk, Vice President, Consumer Experience Research & Insights, Alight Solutions
Robert Kennedy, Health & Welfare Practice Leader, Fidelity Investments

4A Communications/Engagement: New Care Models Are Delivering: How Virtual Care, Onsite Clinics and Alternative Sites of Care are Revolutionizing Health Care
Arielle Bogorad, Senior Director, Worldwide Benefits, Wellness and Fitness, Cerner Corporation
Jodi Fuller, VP, Benefits Product Development & Management, The National Rural Electric Cooperative Association

4B Innovation in Pharmacy and Health Care Delivery: Is Value Purchasing the Future of Pharmacy Reimbursement?
Rob O’Brien, R.Ph., Vice President, Specialty Solutions, CVS Caremark
Tom Rice, Vice President, U.S. RAV & Payer Strategy, Amgen
Tracey Stephens, Vice President, Global Benefits, Dell Technologies (facilitator)

5A Communications/Engagement: Designing the Ultimate Patient Experience: Lessons from Innovative Health Systems and How Employers Can Help
Jerry Fiala, Director, Sales & Marketing, Cleveland Clinic
Stephen Parodi, M.D., Associate Executive Director, The Permanente Medical Group
Brent Pawlecki, M.D., Chief Health Officer, The Goodyear Tire & Rubber Company (facilitator)

5B Innovation in Pharmacy and Health Care Delivery: Using Genetics to Guide Treatment: Opportunities and Risks
Royce T. (Terry) Adkins, M.D., Vice President for Medical Affairs, Myriad Genetic Laboratories, Inc.
Jill Hagenkord, M.D., Chief Medical Officer, Color
Sandeep “Bobby” Reddy, M.D., Chief Medical Officer, NantHealth

5C Policy: Solving the Behavioral Health Crisis: Staying Compliant with Mental Health Parity Laws and Delivering Benefits Grounded in Evidence
Larry Grab, Staff Vice President, Behavioral Health, Utilization Management, Anthem
Neil Tanico, Compensation & Benefits Manager, Gen Re
Suzanne Bach, Regional Director of Compliance, USI Insurance Services LLC
Amber Rivers, Deputy Director, Division of Compliance Assistance and Guidance, U.S. Department of Labor

6A Communications/Engagement: How An Outstanding Member Experience Can Transform Your Business and Your Health Benefits Offering
Christina Brenner, Senior Vice President, Total Rewards, Mastercard
David Hines, CEO and Founder, Consumer Medical
Barbara Brickmeier, Vice President, Benefits & HR Business Development, IBM Corporation (facilitator)

6B  Innovation in Pharmacy and Health Care Delivery: Managing Pharmacy Costs in an Era of Coupons and Rebates
Josh Golden, Area Senior Vice President, Solid Benefit Guidance
Sandy Rosenberg, Vice President, Health and Insurance Benefits Manager, KeyBank

6C Innovation in Pharmacy and Health Care Delivery: How Can Employers Incorporate Evidence into Benefit Design?
Yvonne Frame, Sr. Manager, U.S. Benefits, Cerner Corporation
Dylan Landers-Nelson, Manager, Health Care Cost and Delivery, National Business Group on Health
Magda Rusinowski, Director, US Health and Insurance Benefits, PepsiCo, Inc.
Marleece Barber, M.D., Director & Chief Medical Officer, Enterprise Business Services, Lockheed Martin Corp. (facilitator)

Plenary Session 2: Transition to Risk-Based Arrangements: The Impetus for Providers, Employers and Health Plans
Andrew Hayek, CEO, OptumHealth
Michelle Lobe, Vice President, Network Strategy and Innovation, UnitedHealthcare


Friday, April 20 Presentations

7C Policy: Improving HSAs through Policy Changes
Jessica Duhamel, Senior Director, Public Policy, Fidelity Investments
Andy Franke, Legislative Director, Office of Congressman Erik Paulsen (MN-03)
Jack Sullivan, Senior Director, Employee Benefits, Union Pacific Railroad Company

Plenary Session 3: Transforming the Pharmacy Experience: A Panel of Patients, Manufacturers, PBMs and Providers
Melissa Schulman, Senior Vice President, Government and Public Affairs, CVS Health
Molly Burich, Associate Director for Public Policy – Biosimilars, Pipeline and Reimbursement, Boehringer Ingelheim, Inc.
Lisa Gill, Deputy Editor, Special Projects, Consumer Reports
Samuel Silver, M.D., Ph.D, Dean for Research, Professor, Internal Medicine/Hematology-Oncology, Cancer Center Community Practice Network Lead, University of Michigan Medical School

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