|Noon - 1:00 p.m.||
Benefit Communicators Pre-Conference Lunch and Kick-off Speaker(Open to Employers Only)
Exploring the Behavioral Science Principles Behind EngagementVictor J. Strecher, Ph.D, MPH, Professor and Director for Innovation and Social Entrepreneurship, University of Michigan School of Public Health
How do we achieve genuine employee engagement when it comes to their health and related care decisions? Dr. Vic Strecher will relate behavioral science principles of engagement to real-world approaches for employers: approaches that range from digital communications to organizational behaviors. He’ll also make sure that you’re, well... engaged.
|1:00 p.m. - 2:00 p.m.||
Breakout Sessions 1(Choose one of the Breakout Sessions below)
|2:00 p.m. - 3:00 p.m.||
Breakout Sessions 2(Choose one of the Breakout Sessions below)
|3:00 p.m. - 3:30 p.m.||
|10:30 a.m. - 11:45 a.m.||
Concurrent Sessions 1
1A - Communication/Engagement: Let's Get Personal!
Employers, along with their partners, are progressively looking to personalize — based on preference and even personal health information — messaging and resources to better suit the individual employee. Learn from three employers — varying in approach — on how they got started on this personalization journey, employee reception and outcomes of their efforts.
|12:45 p.m. - 2:00 p.m.||
Concurrent Sessions 2
2B - Communication/Engagement: The Potential (and Risks) of Using Data in Communications
Employers want to engage employees “just-in-time” – at the point a health care decision is about to be made. Using data to mine individuals who could potentially be ripe for targeted communications is one option, but highly debated among employers and their partners. Hear from communication experts on how to tap into the power of data to communicate and engage employees, as well as discuss the potential downfalls of this approach.
|2:00 p.m. - 3:15 p.m.||
Concurrent Sessions 3
3A - Communication/Engagement: Smart Engagement: The Key to Better Health Outcomes
There's "engagement," and then there's "smart engagement." The latter has been shown to yield superior health outcomes and substantial cost savings for employers and the employee patients that make up their workforce. Hear from two employers and their partners who have piloted smart engagement approaches. By attending this session, participants will discover what smart engagement looks like — technology-driven, highly informed, personalized guidance through the health care system.
|8:00 a.m. - 9:15 a.m.||
Concurrent Sessions 4
4A - Communication/Engagement: Concierge as an Engagement Strategy
Increasingly, employers are implementing an advocate approach, whereby employees are connected with an individual trained to serve as their health care confidant and navigator through the complex health care system. This resource, or liaison, can be a personal health assistant, a concierge, or even a medical professional. Such models have demonstrated positive outcomes, indicating that "hand-holding" does result in better health care decisions. Is concierge a strategy for your company? Hear from three large employers to learn more.